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Product innovation
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Product innovation with Munich Re

New solutions for changing customer demand: innovation is the driving force for new business

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    New products for new everyday realities

    New products for new everyday realities
    © Scanderbeg Sauer Photography

    Medical advances, new technologies and trends in society are changing our everyday realities. Individual risks are consequently shifting – and so are people’s insurance needs.

    For insurers, this represents both a challenge and an opportunity, as only those that have the right solutions in their portfolios will remain competitive and profitable. We can support you with this: on a partnership basis, with great expertise, concepts fit for the future, and shared risk.

    Co-creation – from idea to product launch

    Innovation is integrated into our system – when developing products, we think things through with you from the end customers’ perspective. How do they live? What risks are of concern to the target group, what channels do they get their information from, and what product profile is best suited to them?

    We find the answers to these questions together and in an agile way. To do this, we rely on an approach that is both experimental and exploratory, developing products iteratively and without any fixed expectations as to the results. In this way, we avoid wasted investments and help you make a success of the product innovations created: from initial idea to product design and pricing, and on to implementation and the training of your employees. 

    Our innovation process

    Click to explore more about the different stages

    Innovation on demand: Munich Re product concepts

    Risk levels and client requirements are subject to change. That’s why we’re constantly developing new products. Our goal is to create long-term security. So we’re always questioning the status quo. We identify changes to our clients’ needs, respond promptly and find new solutions to handle new risks. We work with our clients to create security – by developing products that are flexible, fair, transparent and easily accessible.

    The scope of options ranges from preconfigured to customised. We are also happy to support you with strategic new developments and tailor the product design to your requirements – for example to sales targets, margin expectations or rating requirements. In addition, we offer modular and flexible product solutions featuring occupation-specific and interest-specific benefit modules, for example, or flexibly modifiable levels of protection. 

    Product developments

    Product concepts

    Product co-creation

    • New tariffs and improvements for your established products to help give you a competitive edge
    • Addition of features and modules

    Customised to your specific requirements, for example in relation to

    • sales goals
    • sales requirements
    • target groups
    • expected margins
    • competitive environment
    • etc.
    • Munich Re’s global product expertise is used to provide you with new plug&play solutions
    • 80%–90% already developed (target groups, marketing strategy, benefit triggers, risk premiums, UW and claims requirements)
    • Sufficient flexibility to adapt to your brand and your sales channel 
    • Open innovative thinking starting with the end customer
      using tried and tested methods
    • Transforming ideas into concepts and then into products, providing you with guidance and support in the process (if required)
    • Collaborating with Munich Re experts, sharing perspectives and utilising our wide-ranging expertise and know-how

    3 reasons to develop new products with Munich Re

    Data is the raw material for successful product development. Munich Re has access to a unique abundance of this raw material
    Munich Re brings together experts from the relevant subject fields to develop product innovations in client-specific project teams
    International experience enables a global transfer of ideas. Munich Re has a wealth of such experience and actively draws upon it